About
Toolkit
SEGMENTATION
SEGMENTATION
Break down your market into customer groups based on behavior or preferences. Target each segment with tailored strategies to improve relevance, efficiency, and sales.
POSITIONING
POSITIONING
Visualize how your product is perceived in the market. Identify competitive threats, gaps, and opportunities to sharpen your value proposition.
CONJOINT ANALYSIS
CONJOINT ANALYSIS
Uncover what customers value, what they’ll trade-off, and how those choices shape market share — so you can design offers that sell.
SENTIMENT ANALYSIS
SENTIMENT ANALYSIS
Analyze customer opinions from text, reviews, or social media. Detect tone, satisfaction, and hidden insights using natural language processing.
PREDICTIVE MODELING
PREDICTIVE MODELING
Predict future behaviour, from how likely a customer is to churn to how they’ll respond to an offer. Use it to optimize retention, targeting, and revenue.
PRICE OPTIMIZATION
PRICE OPTIMIZATION
Find the optimal price by balancing customer demand with your costs. Using willingness-to-pay data from surveys, this analysis reveals the price point that maximizes volume, revenue, or margin.
GE MCKINSEY MATRIX
GE MCKINSEY MATRIX
Assess business options by mapping factors like market attractiveness and competitive strength. Use this multi-criteria model to compare initiatives, guide resource allocation, and shape strategic priorities.
RESOURCE ALLOCATION
RESOURCE ALLOCATION
Make smarter trade-offs when budgets are tight. Optimize how resources are split across products, channels, or segments to maximize profit under real-world constr
LIFETIME VALUE
LIFETIME VALUE
Predict how much value a customer will generate over time based on their segment behavior. Use it to balance marketing spend, retention efforts, and ROI across your customer base.
NETWORK ANALYSIS
NETWORK ANALYSIS
Map and analyze connections between people, organizations, or systems. Ideal for influencer mapping, fraud detection, or internal dynamics.
BASS FORECASTING
BASS FORECASTING
Predict how a new product or service will be adopted over time. Use early sales data to forecast long-term growth and plan production, marketing, and investment accordingly.
PANEL REGRESSION
PANEL REGRESSION
Analyze trends over time across different groups. Great for uncovering causal relationships while controlling for individual effects.
Custom Project
Don’t see what you need in the toolkit?
No problem — the models and research methods I use are flexible and can be adapted to your unique challenge. Whether you’re in a niche industry or solving something unconventional, we’ll build a tailored solution for you.
EMAIL US
ADDRESS
R. Dep. Heitor Alencar Furtado, 3980
Campina do Siqueira, Curitiba - PR, 81200-528
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Get In Touch
2025 Quantly Anastasia Reykh projects@quantly.marketing